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The web site states the following, "Always a click away from you." We noticed that the web site stated " Being able to turn information into insight and action is the most powerful skill you can have." It also said " No matter the industry or organization. Our Web Analytics programs help businesses and individuals alike drive sales, increase leads, and grow. We turn individuals into in-house consultants or independent web marketing professionals. Join WACAs certification program, today. Master all the digital marketing tools and learn how to turn data into action. Moments of WACA by Instagram." The header had waca as the highest ranking optimized keyword. This keyword is followed by sgwaca, web analytics consultants association, and web analytics consultants association singapore which isn't as urgent as waca. The other words waca.sg uses is .